Consumers tire of COVID-19-related ads, survey finds

Dive Brief:

  • A survey of 7,000 consumers across seven countries in April found that 41% are now ready to hear from brands about topics unrelated to the pandemic, according to press materials from Mitto that were shared with Marketing Dive​.
  • Additionally, 77% of consumers said brands care about their well-being based on the ads they’ve seen over the past several weeks while 30% said brands helped make them feel less anxious. More than half (53%) said that they heard from brands more often in the last few weeks, and 73% felt the increase in messages was appropriate. Fifty-eight percent of
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China’s supermarket major posts fat profit as consumers stay home

Yonghui Superstores Co. Ltd., one of China’s leading supermarket operators, saw its business surge in the first quarter as its traditional stores and newer online business benefitted from millions of Chinese people staying home during the COVID-19 outbreak.

Yonghui shares have climbed steadily since the start of the year, rising as much as 45%, as investors bet the company could be a big beneficiary of the outbreak that caused many restaurants to close and encouraged more people to cook at home. The gains were even more impressive as the closure of many businesses during the quarter sent shock waves through

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China’s e-commerce companies draw consumers closer to product-makers

SHANGHAI — As China tries to ramp up domestic consumption amid an economic downturn the country’s e-commerce operators are working more closely with consumer goods manufacturers, aiming to make it easier for shoppers to have a say in the development of the products they buy.

Pinduoduo recently made a maiden investment in a home-appliance retailer in a move the Chinese e-commerce player says will deepen its collaboration with manufacturers to better serve customers’ needs, while rivals including Alibaba Group Holding-backed Taobao and have launched mobile apps aimed at similar initiatives.

The companies collect their customers’ online preferences and get

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Stella Artois raises funds for local bars to remind consumers ‘there’s always an after’

Dive Brief:

  • Anheuser-Busch beer brand Stella Artois is running a social media campaign to raise funds for small businesses affected by Covid-19, the company shared with Marketing Dive.
  • The effort centers around a new video spot that plays up the beermaker’s 600 year history and notes that “there is always an after” to a crisis. The video calls on people to purchase vouchers to use at small businesses to help local bars and restaurants survive the pandemic’s financial impacts. Stella promises to double the credit of the voucher by matching the value of the purchase for when consumers can use
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