Coors

Anheuser-Busch wins appeal in corn syrup battle with Molson Coors

Dive Brief:

  • A federal appeals court overturned a lower court’s ruling that backed Molson Coors in an ongoing battle about corn syrup against its bitter rival Anheuser-Busch. In a short but sharply worded ruling, the Seventh Circuit Court of Appeals said Anheuser-Busch can advertise and use packaging that implies its rival’s beers contain corn syrup.
  • The court said by choosing a word like ingredients “with multiple potential meanings, Molson Coors brought this problem on itself.” The ruling, issued on May 1, said it should be left up to consumers to decide their take on corn syrup in beer. “Whether
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Coors Light boosts morale with new ads, free beer in ‘sucky times’

Dive Brief:

  • Coors Light is giving away up to $1 million of beer in a new social media contest that aims to boost morale among Americans in lockdown, the company announced Tuesday.
  • The #CouldUseABeer effort is part of a larger campaign by the Molson Coors brand​. A 45-second anthem spot and shorter 15-second clip discuss the tough times that American has weathered, such as the Revolutionary War and the Great Depression. Actor Paul Giamatti voices the ads, which will appear on primetime TV and on social channels. The campaign includes a Twitter element that lets people virtually send a round
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