What COVID-19 did to customer loyalty

Linda J. Dodson

Consumers recently have become more loyal to the brands they shop. According to a survey from e-commerce marketing platform Yotpo released last November, a quarter said they were more brand loyal than the previous year.  Helping to drive customers to return are a brand’s product, price point, customer service and […]

America Inc will shake off Covid-19

Linda J. Dodson

Despite pandemic turmoil, the US will suffer a smaller economic contraction than the eurozone this year (-5.3pc vs -8.1pc on market forecasts). It will emerge less damaged because it is a closed economy, somewhat shielded from the collapse in trade volumes, and because it is better able to mobilise a fiscal bazooka […]