Dive Brief: Patagonia Provisions, a division of Patagonia Inc., has partnered with Dogfish Head Craft Brewery to produce a more environmentally friendly pilsner, according to a press release. The pilsner is made with Kernza, a perennial grain which draws carbon out of the atmosphere and into the ground. The pilsner, […]
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Can marketers crack the code on gaming as audiences diversify?
Gaming’s climb to the top of the entertainment heap has been accelerated by the pandemic, yet marketing still feels like it’s playing catch-up with an industry that estimates suggest makes more than sports and movies combined. A recent crop of specialist events and tech investments demonstrate that brands and publishers […]