The following is a guest post from Daniel Elad, chief strategy officer at SaaS ad monetization platform TheViewPoint. Opinions are the author’s own.
The COVID-19 pandemic has disrupted every industry, including the media sector, providing both challenges and opportunities. Among widespread travel restrictions, postponed or canceled live sports events (the Tokyo Olympics, for instance), and a dense cloud of uncertainty, the global advertising industry is slowing to a crawl in some ways and swiftly pivoting in others.
When it comes to the martech industry, it’s paramount for connected TV and over-the-top (CTV/OTT) publishers to keep commerce flowing during these