custom

Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights

Dive Brief:

  • Red Lobster is promoting its takeout service as an option for date nights with meals for two as well as digital content to help set the mood, according to a press release.
  • The restaurant chain has created a series of 10 custom Zoom backgrounds to add some ambience, including a background that looks like the inside of a Red Lobster, one that shows a lobster tank and another of the sun setting over the ocean. Red Lobster also created a Spotify playlist to serve as mood music for date night.​
  • For guests dining together, Red Lobster has

Read More

ESPN enlists Facebook, Reese’s, State Farm for custom content around Michael Jordan docuseries

Dive Brief:

  • ESPN is deploying a new sponsorship model for its upcoming docuseries “The Last Dance,” which chronicles NBA star Michael Jordan’s legendary championship streak on the Chicago Bulls, per details shared with Marketing Dive.
  • Facebook, Reese’s Peanut Butter Cups and State Farm are presenting sponsors for the 10-part series that premieres on April 19, and each brand is working on a tailored integration. Facebook will focus on a “Trivia” segment around the Bulls’ ’90s basketball dynasty, State Farm will support “The Vault” content centered on vintage ESPN footage and Reese’s will sponsor a “Remember When” portion that recalls stories
Read More