Budweiser cuts beer prices based on St. Louis heat waves

Dive Brief:

  • Budweiser is running a Budweiser Chill Zone Giveaway social media promotion in St. Louis and will drop the price of beer and give away prizes based on the weather, according to details the company shared with Marketing Dive.
  • Every time the temperature hits 100 degrees or above in July, the Anheuser-Busch brew will award 25 social media followers in Missouri with prizes ranging from inflatable pools and lawn chairs to $20 gift cards for ice.
  • When the weather in St. Louis reaches surpasses 95 degrees, Budweiser will drop the price of its Bud Ice line by $1 for
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John Lewis cuts could herald death of the department store

A raft of struggling department stores may never reopen as the high street struggles to recover from coronavirus, retail experts have warned. 

Fears are growing that dozens of sites across Britain could shut for good, with analysts concerned the floodgates are now poised to open after John Lewis said it will pull the plug on eight of its 51 sites. 

It came as one of Britain’s top shoemakers pushed for a major rent cut, and landlord Great Portland Estates said that it is struggling to collect cash owed by tenants as retailers teeter on the brink.

The axe is expected

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Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts

Dive Brief:

  • Chief marketing officers for the first time are prioritizing brand strategy ahead of analytics, personalization and marketing technology as the coronavirus pandemic leads to budget cutbacks, per an announcement that consulting firm Gartner Group shared with Marketing Dive. Thirty-three percent of CMOs rank brand strategy as one of their top three priorities, up from “near the bottom of the list in 2019.”
  • The survey found that pre-pandemic marketing budgets were flat coming into 2020, making up 11% of company revenue. Almost half (44%) of CMOs have seen midyear budget cuts because of the health crisis, with 11% facing
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EasyJet cuts 5,000 jobs and pulls out of Stansted, Southend and Newcastle

EasyJet said it had started consultations with staff about who would lose their jobs.

Johan Lundgren, chief executive, said: “These are very difficult proposals to put forward in what is an unprecedented and difficult time for the airline and the industry as a whole. Unfortunately the lower demand environment means we need fewer aircraft and have less opportunity for work for our people.

He added that the cuts were part of his focus on “doing what is right for the company and its long-term health and success so we can protect jobs going forward”.

The airline has about 300 aircraft,

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