Dive Brief: Omincom’s media services division Omnicom Media Group (OMG) will be the first agency to integrate with the NBCUniversal Audience Insight Hub, per details emailed to Marketing Dive. The Audience Insight Hub is NBCU’s proprietary data clean room environment that seeks to provide interoperability between the media company and […]
data
Inside Disney’s ambitious bets on measurement, data and programmatic
At its second annual Tech & Data Showcase on March 3, Disney Advertising laid out an ambitious plan that spans its portfolio and capabilities and aims to address advertiser concerns as the measurement and data privacy landscapes continue to shift. Along with providing statistics and findings gathered since its first […]
Data marketing spend tops $29B in US as cookie deadline looms
Dive Brief: U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest performance for the sector in the last decade, according to the latest annual assessment by Winterberry Group. The management consultancy forecasts growth of 11.8% to $487.8 billion in 2022. Data-related […]
GroupM: Next-gen tech hype wanes while consumer data wariness rises
Dive Brief: Consumer anxiety around personal data is on the rise, with 77% of survey respondents agreeing that they are concerned about how their information is used by companies online, according to GroupM’s second annual assessment of attitudes toward technology. That figure marks a five percentage-point increase from last year’s […]
When change is the only constant, data access matters more than ever
Now is the time that companies normally plan how they’ll close out their calendar years with a strong Q4. However, the continuing coronavirus pandemic and recession it triggered have thrown most of this year’s plans out the window. According to eMarketer, retail sales are projected to total $23.358 trillion in […]
EU throws out US data sharing deal over surveillance fears
In its ruling it said that “in respect of certain surveillance programmes”, EU citizens are not given “actionable rights before the courts against US authorities”. US citizens, on the other hand, are given protections. It also said EU data protection authorities needed to take firmer action when they received complaints over data […]
EU to probe TikTok’s data processing and privacy practices
Chinese-owned short video app TikTok faces new regulatory scrutiny in Europe after it raised national security concerns in the U.S. The European Data Protection Board (EDPB) set up a task force to investigate the ByteDance-owned app’s data processing activities and privacy practices across the European Union. The EDPB said its […]
Roku teams with Kroger to integrate shopper data and streaming TV ads
Dive Brief: Roku launched a new shopper data program that is designed to improve targeting and measurement of TV advertising for CPG marketers, with Kroger Precision Marketing (KPM) joining as a launch partner, the streaming platform announced in a press release. KPM, the large grocery store chain’s media advertising business […]
TikTok rival Kuaishou builds $1.4bn data center in China
GUANGZHOU — Chinese video sharing app Kuaishou will spend about 10 billion yuan ($1.41 billion) to build its largest data center, as the company looks to support a user base poised for continued growth in a post-coronavirus market. The data center, to be located in Inner Mongolia, will house roughly 300,000 servers. […]
Japan’s GDP contracted 2.2% in 1st quarter, revised data shows
TOKYO — Japan’s economy shrank 2.2% at an annualized pace in January-March, the government announced on Monday, a milder decline than the preliminary estimate of a 3.4% contraction. Capital expenditure grew 1.9% at a quarterly pace, a significant upward revision from the preliminary estimate of a 0.5% drop. Investment based […]