Dive Brief: Bushmills Irish Whiskey has partnered with Endemol Shine North America and Caryn Mandabach Productions for promotions tied to the hit TV series “Peaky Blinders,” now in its final season, according to a press release. The tie-in draws a connection between the hardscrabble 400-year history of Bushmills, the world’s […]
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Tullamore Irish whiskey aims to correct common misspelling of St. Paddy’s Day
Dive Brief: Irish whiskey brand Tullamore D.E.W., owned by William Grant & Sons, has partnered with Pat LaFrieda Meat Purveyors to create 193 whiskey and burger patty kits in honor of St. Patrick’s Day, per details shared with Marketing Dive. The kits, which include the “St. Paddy’s Day Patty,” are […]
Guinness serves up comradery in new St. Patrick’s Day ad
Dive Brief: Guinness is encouraging consumers to head back into bars this St. Patrick’s Day with a new national broadcast TV campaign, according to information shared with Marketing Dive. “All Together Now” will run from Feb. 16 through March. The campaign by the Diageo-owned brand emphasizes in-person gatherings, which are […]
Truly cracks open love with contest to encourage Valentine’s Day first dates
Dive Brief: Truly Hard Seltzer, which is owned by the Boston Beer Co., announced a sweepstakes to reward drinkers 21 and older who make plans for a Valentine’s Day first date, per a press release. In order to participate, entrants must tweet proof of their Valentine’s Day first date to […]
Red Wing flips Labor Day campaign into hiring effort for unemployed Americans
Dive Brief: Red Wing Shoes is challenging other brands to join its social media effort to promote jobs as Labor Day weekend approaches. The privately held footwear company seeks to help 25 million unemployed Americans find jobs by asking other companies to list their job openings in social media posts […]
Olay extends STEM-focused mission in Women’s Equality Day campaign
Dive Brief: Olay is kicking off a campaign designed to continue its mission around getting more women into the fields of science, technology, engineering and math (STEM), according to an announcement shared with Marketing Dive. New creative debuts today, which is Women’s Equality Day, and features four real women who […]
once a Netflix of its day, Charter has found a more profitable new existence
He said growth in data consumption of more than 30pc a year should underpin the importance of fixed-line as opposed to wireless broadband connections, which “struggle to deliver comparable capacity”. Mr Goldsmith added that many households in America had few alternatives to cable broadband, and that previous industry consolidation had […]
Pepsi delivers ‘Tailgate in a Box’ to football fans hankering for game day experience
Dive Brief: Pepsi launched a sweepstakes that will deliver “Tailgate in a Box” kits to homebound football fans who are looking to keep the pregame experience alive despite restrictions on gatherings related to the coronavirus pandemic, according to news shared with Marketing Dive. Valued at nearly $5,000, the package includes […]
Robinhood day traders may be the saviours of the stock market
It is just one sign of the boom. More traditional American brokers have scrapped fees as well, and signed up millions of new customers. In this country, Hargreaves Lansdown, the most successful platform for private investors, has reported a surge in new accounts (188,000 in the last year). So have […]
Anheuser-Busch hosts virtual music festival for International Beer Day
Brief: Anheuser-Busch on Aug. 7 will host its first virtual beer festival on its digital media channels to celebrate International Beer Day. The brewer will begin streaming at 6 p.m. ET at InternationalBeerFest.org and on its accounts on Facebook, Instagram, Twitter and YouTube, according to an announcement shared with Mobile […]