Mergers and acquisitions in the marketing world have mostly lagged due to the COVID-19 pandemic. First quarter activity dipped to the lowest volume since 2013, with deal-makers predicting a slower-than-usual Q2, then a rebound in the second half of 2020 as the crisis subsides. However, deals around ad tech and location data could accelerate. There’s also the potential for landscape-altering deals if investors capitalize on what could be bargain prices for assets of important-but-struggling players like ad holding companies.
This week’s news that NBCUniversal’s Fandango is acquiring streaming video platform Vudu from Walmart shows that there are still opportunities,