Bank of America, Electronic Arts, Facebook, Grubhub and Slack were among the handful of major companies that boosted spending on programmatic advertising last month, defying a broader slump as marketers pulled back during the COVID-19 pandemic, per an announcement that researcher MediaRadar shared with Marketing Dive.
Categories such as education and training, toiletries and cosmetics and technology increased spending by more than 35% in April from the prior month, according to the analysis of which industries were most affected by the health crisis.
Amid pandemic lockdowns that kept people at home, the travel industry’s programmatic ad spending plunged
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