defied

Bank of America, Facebook defied April slump with higher programmatic spend

Dive Brief:

  • Bank of America, Electronic Arts, Facebook, Grubhub and Slack were among the handful of major companies that boosted spending on programmatic advertising last month, defying a broader slump as marketers pulled back during the COVID-19 pandemic, per an announcement that researcher MediaRadar shared with Marketing Dive.
  • Categories such as education and training, toiletries and cosmetics and technology increased spending by more than 35% in April from the prior month, according to the analysis of which industries were most affected by the health crisis.
  • Amid pandemic lockdowns that kept people at home, the travel industry’s programmatic ad spending plunged
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