What is SEARCH ENGINE OPTIMIZATION advertising and marketing? Most people, even those many will not admit it, love transferring their bodies. It is also a fantastic exercise. If sooner or later in your life, you had to dangle your dancing footwear for a extra sensible office job, there’s nothing stopping you from […]
digital
Memahami SEO Dan SEM Bagi Pemula Digital Advertising
If you’re bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing technique in place would enhance your probabilities of success. Turning your favorite craft or pastime right into a income-producing business thought simply counts among the most fulfilling experiences anybody can have. With […]
Memahami WEB OPTIMIZATION Dan SEM Bagi Pemula Digital Marketing
At present, even the sphere of dentistry is wealthy in artistic entrepreneurs who actively create and introduce goods and companies which will seem cool and unusual to you. 2. SPEAK TO BUSINESS INSIDERS – by speaking to folks about what enterprise models and companies are disrupting their industry or at […]
Omnicom acquires digital transformation firm to boost consultancy
Dive Brief: Omnicom Group acquired digital experience consultancy TA Digital to expand its digital transformation, content management, commerce and customer experience capabilities, according to a press release. San Francisco-based TA Digital specializes in design, delivery and implementation of customer experience, content management and commerce solutions for enterprise clients. It is […]
Agencies’ metaverse practices ramp up in preparation for new digital age
Major marketers including Coca-Cola, McDonald’s and P&G have planted their flags on the metaverse, with new activations rolling out at a pace similar to what in-person experiential saw before the pandemic. In turn, agencies of all sizes are launching dedicated teams and practices to cater to brand clients, even if […]
Kraft Heinz teams with Google to accelerate digital transformation
Dive Brief: The Kraft Heinz Company and Google announced a multiyear strategic partnership that seeks to accelerate the CPG giant’s digital transformation, per a press release. The marketer will use a variety of Google technologies in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale. […]
Super Bowl LVI ads stick to old scripts as digital innovations prove divisive
Following a muted big game in 2021, Super Bowl LVI felt like a comeback for television’s most-watched event. On-field play was lively, delivering a close matchup that saw the Los Angeles Rams eke out a last-minute victory against the Cincinnati Bengals on the Rams’ home turf of SoFi Stadium. The Pepsi […]
Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?
Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period, with the looming deprecation of third-party cookies and demand for alternatives to digital’s old guard fueling a surge in interest. With a proliferation of retail media networks from big names […]
Twitter invests in Aleph Group to support digital ad expertise globally
Dive Brief: Twitter has taken a minority stake in digital ad firm Aleph Group, which is the social media site’s exclusive advertising partner in 74 countries where it doesn’t have a local presence, per a press release. Financial terms were not disclosed. With its investment, Twitter hopes to support Aleph’s […]
Can restaurant marketers get digital right while facing panoply of pressures?
Heading into a new year, restaurants are not only still feeling the effects of the pandemic, but are also grappling with labor, supply chain and inflationary issues that affect their marketing. While these pressures are being felt across industries, restaurants also face a set of unique challenges like increased competition […]