Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period, with the looming deprecation of third-party cookies and demand for alternatives to digital’s old guard fueling a surge in interest. With a proliferation of retail media networks from big names […]
Dollars
How These Fans Made Millions of Dollars, Starting With Some Collectible Sneakers
It’s an object lesson in spotting opportunity within chaos. August 21, 2019 15+ min read This story appears in the September 2019 issue of Entrepreneur. Subscribe » The legend goes like this: In 1985, Nike made a pair of red-and-black sneakers for Michael Jordan that it called the Air Jordan […]