Dive Brief: The 2020 NFL Draft drew 55 million viewers across Nielsen-measured channels over three days of broadcasts, the NFL announced in a news release. The event saw overall ratings up 16% year-on-year despite the shift to a virtual format due to the coronavirus. The draft broke ratings records as […]
draft
NFL draft draws 100 brands for 3-day broadcast
Dive Brief: More than 100 brands are advertising during ABC, ESPN and the NFL Network’s broadcast of the NFL draft that airs tonight through Saturday. Sixty of those brands are first-time sponsors, per an announcement that ABC and ESPN’s parent company Disney shared with Marketing Dive. This year’s advertisers include […]