How the producer economy is changing influencer marketing

Influencer marketing is evolving into what’s being called “the producer economy” consisting of content creators who seek to build their own media brands that are independent of social media platforms. This push for greater control over distribution also affects brands as they build their own media networks to engage consumers. […]

Are gig economy disrupters finally running out of road?

Linda J. Dodson

Charlie Thompson, an employment lawyer at Stewarts, says the “overwhelming direction of travel” in gig economy cases is in favour of the individuals. The Uber drivers argue they are entitled to workers’ rights but the ride hailing firm, which is appealing a 2016 employment tribunal decision, claims they are self-employed. […]