Dive Brief: General Mills is promoting the return of former recipes for popular cereals with a live event targeting people who feel nostalgic for the Saturday morning cartoons they enjoyed in childhood. The packaged foods company restored honey to its Golden Grahams recipe, more flavoring to Cocoa Puffs and Cookie […]
event
HBO debuts VR event series to promote ‘Lovecraft Country’
Dive Brief: HBO on Tuesday unveiled Lovecraft Country: Sanctum, a virtual reality event series inspired by its new “Lovecraft Country” television show. The virtual events will take place on Sept. 3, Sept. 24 and Oct. 19, per a press release. The events will stream on YouTube and run on VRChat, […]
The death of the commuter is an extinction-level event for London
This was the week when the penny finally dropped. The prevalence of coronavirus may have collapsed across Britain, but we are not returning to our old, carefree ways for the foreseeable future. This will have immense, permanent consequences for our economy and way of life. Its most devastating impact will […]
Essence hosts virtual wellness event to reach people in lockdown
Dive Brief: Lifestyle media brand Essence livestreamed a free two-day virtual wellness summit last week in a pivot of its events strategy that is a direct response to COVID-19 shutdowns, according to a press release shared with Marketing Dive. Content from the Essence Wellness House summit is still available on […]