Dive Brief: Google has improved the forecasting tool in its Display & Video 360 demand-side platform (DSP) with added support for programmatic deals, joining existing support for open auction and YouTube, so marketers can better estimate reach, according to an announcement shared with Marketing Dive. The search giant opened more […]
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Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
Brief: Mexican beer brand Tecate today is launching a four-part virtual concert series to showcase different genres of Latin music and to benefit Latino hospitality workers facing financial hardship because of the coronavirus pandemic. The Heineken-owned brand’s first “El Patio Tecate” concert starts at 5 p.m. PT on Tecate’s YouTube […]
Disney expands Luminate ad sales offering to Hulu for 1st time
Dive Brief: Disney expanded its Luminate advanced advertising suite to include video streaming service Hulu for the first time, one of several new capabilities highlighted as part of the Disney Advertising Sales Virtual Roadshow. The company is now working with Samba TV, a content recommendation engine and viewer tracking application […]
NFL expands streaming partnership with Amazon
Dive Brief: The National Football League (NFL) has signed a multi-year agreement with Amazon to renew their exclusive partnership for the digital streaming rights to Thursday Night Football Presented by Bud Light Platinum, the organization revealed in a press release shared with Marketing Dive. As part of the agreement, Amazon […]
Coronavirus gives China an edge as it expands sway in the Pacific
APIA, Samoa — As the coronavirus sweeps the globe, the remoteness of Pacific island states has been both a gift and a curse. Of the 18 countries the virus is yet to reach, the majority are islands in the Pacific. But the very same isolation that has provided a barrier […]