Dive Brief: Kraft Mac & Cheese has partnered with Netflix to promote the new film “The Adam Project,” starring Ryan Reynolds and premiering on March 11, according to information shared with Marketing Dive. In addition to featuring Kraft Mac & Cheese in the film, a series of spots featuring Reynolds […]
film
Bush’s Beans enlists TikTok, Reels creators for Can Film Festival
Dive Brief: Bush’s Beans is calling on creators to submit bean-themed content for a chance to have their video aired as a commercial, according to a press release. The winning creator will win a $50,000 prize and four runners-up will receive $2,500 prizes. Creators can enter the contest by posting […]
Mars partners with Disney for Halloween short film series amid altered holiday
Dive Brief: Candy maker Mars is sponsoring the Bite Size Halloween series, which showcases short films to help families celebrate Halloween. The films will air on Freeform, FX and on Hulu’s Huluween Hub, per to a press release emailed to Marketing Dive by Disney. Two films will feature integrations of […]
Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Brands were forced to face the reality of paused production when the pandemic shuttered studios this spring. Some scrambled to pull their campaigns and […]
Adobe spotlights, supports diverse creative voices across digital and film
Dive Brief: Adobe has revealed a handful of new initiatives to help celebrate the creativity of a diverse community of voices, according to details shared in a press release and blog post. As part of the program, Adobe will sponsor The New York Times’ special digital issue of T Magazine, “T […]
LG showcases new Velvet 5G phone in documentary film series
Dive Brief: LG has partnered with documentary film company Hot Docs to promote its new Velvet 5G mobile device through “Movers and Shapers,” an arts and culture documentary film series, the company announced. LG’s sponsorship will be seen across the organization’s online presence and video on demand (VOD) platform. The […]
Domino’s sets up virtual film festival rewarding fans for making home videos
Dive Brief: Domino’s established a virtual film festival where fans can submit homemade videos for a chance to win a year’s worth of free pizza, per a news release. Through Aug. 11, consumers can submit their efforts to the Domino’s Homemade Film Festival website. Between Sept. 7-11, visitors can watch […]
Coronavirus latest: China film industry braces for $4bn loss
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of Wuhan. Global cases have reached 2,954,222, according to the World Health Organization. The worldwide death toll has hit 202,597. To see how the disease has spread, view our virus tracker […]