Dive Brief: Dunkin’ announced a new cross-channel campaign to promote 25,000 job openings at locations across the country, according to details the company shared with Marketing Dive. The “Dunkin’ Runs on You” effort is the brand’s first national ad campaign focused on recruitment. Developed with BBDO New York, the campaign […]
flexes
Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Without mental strength, champions like NFL quarterback Tua Tagovailoa can’t train their bodies to reach peak performance, Muscle Milk’s latest advertising campaign contends. The […]