Folgers has a reputation problem. In an era where bespoke coffee blends have firmly settled into the U.S. mainstream, the 172-year-old marketer still holds a place in many people’s minds as the plain red tin in grandma’s cupboard. Its marketing summons memories of TV ads featuring early morning sunshine, wafting […]
Folgers
Folgers tunes in classic rock to try to perk up brand
Dive Brief: Folgers, the coffee brand from J.M. Smucker Co., is out with a new campaign that ditches its iconic “The Best Part of Wakin’ Up” jingle used since the 1980s and replaces it with “Bad Reputation,” a 1980 song by Joan Jett and the Blackhearts, according to details shared […]