Dive Brief: Heineken-owned beer brand Dos Equis wants to “Save our Saturdays” by encouraging consumers to text “S.O.S.” in a bid to receive tailgating swag, according to an announcement emailed to Marketing Dive. Among the prizes is a Seis-foot Cooler, a six-foot-long cooler that doubles as a social distance measuring […]
football
Bud Light spotlights Black-owned eateries in ‘Thursday Night Football’ ads
Dive Brief: Bud Light is promoting Black-owned bars and restaurants that have faced financial hardship during the coronavirus pandemic by highlighting them in a series of commercials during “Thursday Night Football,” according to an announcement emailed to Marketing Dive. Each week, the “Bud Light Thursday Night Shoutout” profiles a Black […]
Miller Lite turns beer cans into antennas for watching football
Dive Brief: Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes, according to a company press release. The brand is giving away the device until Oct. 12 via a sweepstakes. Before Sunday night’s football games, the beer brand posted links that mimicked […]
Pepsi delivers ‘Tailgate in a Box’ to football fans hankering for game day experience
Dive Brief: Pepsi launched a sweepstakes that will deliver “Tailgate in a Box” kits to homebound football fans who are looking to keep the pregame experience alive despite restrictions on gatherings related to the coronavirus pandemic, according to news shared with Marketing Dive. Valued at nearly $5,000, the package includes […]
Pepsi champions football fans stuck at home as sports marketing shifts focus
With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the National Football League (NFL) remains one of the last bastions of destination TV viewing. But, as with so many major events this year, exactly how the season will shape up […]