Pernod Ricard names Pam Forbus as CMO for North America

Linda J. Dodson

Brief: Pernod Ricard, whose brands include Absolut vodka, Mumm champagne and Martell cognac, named Pam Forbus as CMO for North America as part of several executive appointments at the spirits maker, per an announcement shared with Marketing Dive. Forbus previously worked as senior VP of consumer experience, insights, data strategy, […]