Dive Brief: Taboola and Outbrain have called off plans for a $850 million merger after nearly a year of negotiations, according to multiple media reports. The news was first reported in the Israeli press and confirmed by both companies to TechCrunch. Together, the ad-tech firms looked to create meaningful competition […]
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Consumers form loyalties to new brands they bought in quarantine, survey finds
Dive Brief: The coronavirus pandemic is having a lasting effect on shopping behaviors after pushing consumers to experiment more in their brand choices and methods of purchase. More than a third (39%) of respondents worldwide said they had bought from a new brand during quarantine, per survey results that Bazaarvoice […]
Ad stakeholders race to form new digital media standards as old ones face ‘Tower of Babel’ moment
Dive Brief: A broad swath of advertising trade bodies, brands, agencies, publishers and technology firms have formed the Partnership for Responsible Addressable Media (PRAM), an initiative that looks to establish new digital media standards that preserve marketing personalization while safeguarding user privacy, according to details shared with Marketing Dive. The […]
How much should an EWS1 cladding form cost? Your questions answered
Purchases of properties across the country have been thrown into chaos as banks have demanded that apartment blocks pass a test proving they are fire safe. EWS1 certificates are given to high-rise buildings that have passed an External Wall Fire Review. Without this form most banks will not offer mortgages, leaving residents unable to sell. However, […]
Toyota to form fuel cell partnership with five Chinese companies
NAGOYA — Toyota Motor announced Friday that it will establish a joint venture with major Chinese companies to develop fuel cells, which are expected to be used in fuel cell vehicles developed by the Japanese automaker. Toyota is expending significant effort in developing fuel cell vehicles, and the Chinese government is increasingly interested in these […]
O2 and Virgin Media form an odd couple to transform telecoms
There was something familiar about the solitary, smartly dressed Spaniard approaching Virgin Media’s London headquarters at Griffin House, an unlovely low-rise in the shadow of the Hammersmith flyover. Some of those who spotted the unusual caller eventually placed him. But what was Jose Maria Alvarez-Pallete, chief executive of Telefonica, Spain’s […]