Dive Brief: Brands will face growing challenges as they navigate bifurcated strategies of trying to ramp up direct-to-consumer (DTC) sales and selling wholesale to retailers, who are also doubling down on digital, according to a new report Forrester shared with Marketing Dive. With such a dual approach, brands run the […]
Forrester
Forrester: CMOs must adjust as agencies shed more than 50K jobs
Dive Brief: Chief marketing officers need to adjust to having less support from U.S. advertising agencies as they shed ane expected 52,000 jobs in the next two years. The cuts will “devastate” the agency talent base and spur a migration to in-house and gig economy alternatives, market research firm Forrester […]