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global
Spotify bands together music and podcasts in global multichannel campaign
Dive Brief: Spotify this month introduced its first global campaign of the year to highlight how its music and podcasts help to inspire and connect people. The “Music, Meet Podcasts” campaign will run across social, digital and out-of-home (OOH), and is part of the release of its “Listening Is Everything” […]
US-China tensions detonate into global chip battle
Meanwhile, amid the uncertainty created by political manoeuvring, the semiconductor industry waits and prepares. According to Dan Hutcheson, chief executive of semiconductor market researcher VLSI Research, the ban on Huawei has triggered a large inventory backlog in the entire chip industry. He also said that the planned government assistance to […]
Five charts that show why the global recovery is far from secure
It’s not been hard to quantify the economic devastation caused by Covid-19. Across the globe, gauges of activity, demand and output chalked up record falls as the virus dealt a body blow to industries and consumers. Often, those were followed by new records: bounce-backs of unprecedented speed and strength, which have […]
Antofagasta’s financial results will tell you a lot about the state of the global economy
The FTSE 350 held steady last week with a small gain of 0.3pc, even with a recession being confirmed. Despite being a big faller a couple of weeks ago, Cineworld stormed to a 20pc gain last week as the highest climber, followed by financial company Plus500. The fallers last week […]
HP eyes WFH creatives with 1st global campaign for Z computers
Dive Brief: HP kicked off its first global brand campaign for its Z by HP line of high-powered computers, targeting the creative community that is almost entirely working from home for the first time, according to an announcement shared with Marketing Dive. The Power Your Breakthrough effort is designed to […]
TikTok unveils global platform for marketers, Brand Scan AR ads
Brief: TikTok today introduced a global platform for marketers as part of its first appearance at the Interactive Advertising Bureau’s (IAB) Digital Content NewFronts, according to details shared with Mobile Marketer. TikTok for Business is a hub that will host the ByteDance-owned social video app’s advertising formats and services for marketers. […]
Global debt surging to ‘unmanageable’ levels, IMF warns
The IMF also sounded a warning against the unintended effects of the trillions deployed by policymakers to ease the impact of the virus creating exuberance in financial markets – and gave a veiled hint that central banks should be ready to pull the plug. It added: “Policymakers need to be […]
Global ad marketplace to drop 7% this year, rebound next year, Magna says
Dive Brief: Total media owner advertising revenues, which includes linear and digital formats, are expected to decline by 7.2% to $42 billion in 2020, according to a new Magna report shared with Marketing Dive that reflects the media landscape after COVID-19. A rebound is expected in the second half of […]
SoftBank-backed Grab cuts 5% of global jobs as coronavirus hits
SINGAPORE — Southeast Asia’s most valuable startup Grab will slash 5% of its global staff amid a collapse in demand for its core ride-hailing business triggered by the coronavirus pandemic and as recovery prospects remain uncertain. The first round of layoffs in eight year history, the Singapore-based startup said Tuesday […]