Brief: Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even when they spend less time watching skippable content. Fifty-nine percent of Gen Zers recalled a brand’s skippable video ad, compared with 57% of millennials and 47% of Gen Xers, per […]
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Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
Brief: Mexican beer brand Tecate today is launching a four-part virtual concert series to showcase different genres of Latin music and to benefit Latino hospitality workers facing financial hardship because of the coronavirus pandemic. The Heineken-owned brand’s first “El Patio Tecate” concert starts at 5 p.m. PT on Tecate’s YouTube […]
Trade groups warn of Brexit paperwork pile-up
Trade groups have warned over a crippling shortage of customs agents as they brace for a deluge of Brexit paperwork from January. Duncan Buchanan of the Road Haulage Association warned there was no longer time to train agents to the right standard – potentially sparking chaos at the borders. Ministers […]
North Face, Patagonia, REI boycott Facebook after calls from civil rights groups
Brief: Outdoor goods retailers North Face, Patagonia and REI joined a boycott of Facebook organized by civil rights groups that want the social media giant to crack down on hate speech and misinformation. The brands announced their plans in separate tweets marked with the #StopHateforProfit hashtag. “We’re in. We’re out […]
Startup takes on foreign groups in China’s polishing robot market
BEIJING — KAANH, a Chinese startup which develops robots that perform polishing tasks, is steadily expanding its presence in the domestic market. Founded in July 2018, KAANH has already started supplying solutions combining software and hardware to major Chinese companies, including home appliances maker Midea Group. Polishing work has largely been […]
India’s IT services groups brace for global spending freeze
MUMBAI — India’s top information technology services companies say revenue is being squeezed as corporations around the world and in all sectors postpone or shrink IT projects to conserve cash during the coronavirus pandemic. Tata Consultancy Services, the industry leader, on Thursday broke with tradition by providing a bit of forward […]