Walmart teams with Shopify to grow its marketplace

Linda J. Dodson

Dive Brief: Walmart and Shopify on Monday announced they are partnering to bring 1,200 sellers onto Walmart.com’s third-party marketplace by the end of this year. The focus of the program is “U.S.-based small and medium businesses whose assortment complements ours,” Walmart Marketplace Vice President Jeff Clementz said in a company blog post. Activating […]

How to safeguard and grow OTT, CTV ad revenues during the pandemic

Linda J. Dodson

The following is a guest post from Daniel Elad, chief strategy officer at SaaS ad monetization platform​ TheViewPoint. Opinions are the author’s own. The COVID-19 pandemic has disrupted every industry, including the media sector, providing both challenges and opportunities. Among widespread travel restrictions, postponed or canceled live sports events (the […]