NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer and advertiser interest, despite changes in consumer behaviors. But figuring out exactly how many people are watching the games — and the ads — across its portfolio speaks to ongoing […]
identity
J.M. Smucker ditches berries for more stylized identity
Dive Brief: J.M. Smucker Co. revamped its visual identity, abandoning the familiar strawberries, leaves and countrified typeface for a more modern look featuring abstract leaves in red, yellow, green, blue and purple and a sleeker font, the company announced. The new design better reflects the company’s expanded portfolio, category expertise […]
Popeyes refreshes brand identity, pilots store redesign
Dive Brief: Popeyes Louisiana Kitchen unveiled a new brand identity, including a fresh logo, iconography and color palette, the company shared with Marketing Dive via press release. The new logo has been updated with a more contemporary typeface designed to heighten the brand’s image with consumers. The upgraded visual identity […]
Fujifilm pictures new pharma-heavy identity with Avigan
TOKYO — Propelled by the wave of keen interest in promising treatments for the coronavirus, Fujifilm Holdings is ready to shed its image as a camera film and copier maker and become known as an operation centered on health care. The company announces its results for the year ended March […]
From photos to pharma: Fujifilm pictures new identity with Avigan
TOKYO — Propelled by the wave of keen interest in promising treatments for the coronavirus, Fujifilm Holdings is ready to shed its image as a camera film and copier maker and become known as an operation centered on health care. The company announces its results for the year ended March […]