The following is a guest post by Francisco Schmidberger, the co-founder of the Link Agency. Opinions are the authors’ own. If you’re searching for the opportunity to bounce back from the pandemic and get your brand out there, social media is the name of the game. Two social media giants […]
Teens’ evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike
Dive Brief: Teens’ brand preferences have changed in recent months, with TikTok now the group’s second favorite social media platform, displacing Instagram to third place, according to Piper Sandler’s latest “Taking Stock of Teens” semi-annual report, which was emailed to Marketing Dive. The survey conducted between Aug. 19 and Sept. […]
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Dive Brief: Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service IGTV, according to an announcement shared with Marketing Dive via email. The e-commerce offerings are available globally on IGTV now and will start tests on Reels later this year. IGTV […]
Chobani gamifies Instagram Story in multichannel push for new yogurt
Brief: Yogurt maker Chobani started a multichannel campaign for its new Chobani Complete line of nutritional foods and drinks that includes several mobile elements. The brand launched an interactive Instagram Story to let users of the photo-sharing app “tap to solve” a puzzle that highlights Chobani Complete’s ingredients, per an […]
Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
Dive Brief: Unilever will stop advertising on Twitter, Facebook and Facebook’s image-sharing platform Instagram for at least the rest of the year in the U.S., according to an announcement made Friday. The packaged goods giant behind brands like Dove and Hellmann’s mayonnaise said the high degree of polarization in the […]
Mucinex enlivens coronavirus PSA content with Instagram superhero art
Brief: Cold and flu brand Mucinex launched an Instagram content series that uses superhero art to encourage consumers to continue “boring” behaviors even as stay-at-home orders start to lift in several U.S. states, according to details shared with Mobile Marketer. Working with creative agency partners McCann and McCann Health New […]
Stella Artois taps ‘Love Is Blind’ stars to talk romance on Instagram Live
Dive Brief: Stella Artois is kicking off a new social media campaign and contest powered by a couple from Netflix reality show “Love Is Blind,” in which the brand will pay for the wedding of one couple that gets engaged while social distancing, the company shared with Marketing Dive. Lauren […]