Dive Brief: Omincom’s media services division Omnicom Media Group (OMG) will be the first agency to integrate with the NBCUniversal Audience Insight Hub, per details emailed to Marketing Dive. The Audience Insight Hub is NBCU’s proprietary data clean room environment that seeks to provide interoperability between the media company and […]
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Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows
Dive Brief: Brands will face growing challenges as they navigate bifurcated strategies of trying to ramp up direct-to-consumer (DTC) sales and selling wholesale to retailers, who are also doubling down on digital, according to a new report Forrester shared with Marketing Dive. With such a dual approach, brands run the […]
Roku teams with Kroger to integrate shopper data and streaming TV ads
Dive Brief: Roku launched a new shopper data program that is designed to improve targeting and measurement of TV advertising for CPG marketers, with Kroger Precision Marketing (KPM) joining as a launch partner, the streaming platform announced in a press release. KPM, the large grocery store chain’s media advertising business […]