Pepsi on Sunday night offered an immersive mobile experience to sports and music fans by livestreaming its star-studded Super Bowl halftime show in an app. The soda brand sought to engage viewers of America’s most-watched TV event with a second-screen experience that gave them more control over how they viewed […]
interest
Negative interest rates have failed everywhere and are the path to Soviet banking
One reason the US Federal Reserve shuns NIRP is because it threatens to destabilize the $2 trillion money market industry, but it is not the only reason. A paper last month for the San Francisco Fed issued a withering verdict on Europe’s experiment. “Both bank profitability and bank lending activity […]
Negative interest rates could put an end to free banking, experts warn
Negative interest rates could spell the end of free banking, experts warned after the Bank of England gave its clearest indication yet that the controversial policy could be introduced. The Bank has written to UK lenders’ chief executives asking them to set out their readiness for negative rates, raising the prospect of an unprecedented move below zero as the recovery begins […]
Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges
Dive Brief: Golf company Callaway partnered with entertainer and golf enthusiast Kevin Nealon in a new campaign aimed at combating slices, a curved shot which remains a problem for golfers, according to details emailed to Marketing Dive. An eight-minute short film pokes fun at the problematic shot and presents the […]
What will negative interest rates mean for my mortgage, savings and investments?
Will the bank pay me to borrow money? The vast majority of mortgages in Britain are taken out on a fixed basis meaning most homeowners would not see their rate change if the Bank Rate were to fall below zero. The biggest beneficiaries would be those on tracker and variable […]
Next’s dividend and negative interest rates could shape the market this week
The FTSE 350 crept up 1pc last week whilst European and American markets fluctuated. Oil prices remained on the back foot at the end of a volatile week, staying below $40 (£31.20) per barrel, an important threshold for both oil stocks and major oil producing countries. Gold prices only shone intermittently […]
Hargreaves makes millions in interest off savers’ cash while customers get nothing
Britain’s biggest broker Hargreaves Lansdown has made tens of millions of pounds from interest earned via its customers’ cash savings. The company said it received more than £91m in interest in the 12 months to June 30 just from cash sitting in investors’ accounts. It pays 0pc interest on cash to its customers across its Isas, […]
How Kraft Heinz converts renewed interest into new brand experiences
As much of the world sat at home in lockdowns to prevent the spread of coronavirus, millions of consumers rekindled an old flame. “Many consumers have returned to some of those pantry staples that we’ve had in our portfolio during this pandemic, and it’s reminding them of their love for […]
Markets brace for negative interest rates by the end of the year
Markets are now bracing for the Bank to enter the uncharted territory with investors pricing in rates to drop below zero by the end of this year. The Government issued debt with a negative yield for the first time ever on Wednesday amid the speculation. Investors were paying the state […]
Whether it is in self-interest or the national interest, advertising works
During life-changing times like these, as the behavioural economist Richard Shotton has observed, people change their consumption habits – and not just because many of us are working nearer our fridges. People become more open to trying new things, or are forced to by circumstance and keep using them afterwards. […]