Dive Brief: Between 2020 and 2021, 58% of characters in CPG ads were female while 41% were male, according to new research by CreativeX shared with Marketing Dive. Of all female characters analyzed by the group, 44% were shown in professional settings. However, those advertisements received nearly half the spending […]
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Macy’s to invest $5B in social responsibility efforts
Dive Brief: Macy’s announced Tuesday a commitment to spend $5 billion by 2025 on efforts to “create a more equitable and sustainable future,” according to a company press release. The retailer’s social purpose effort, dubbed Mission Every One, was created to drive positive social change and will focus on three […]
How to recession-proof your property when you buy, sell or invest
This is the final installment in a four-part series looking at how to protect your wealth in an economic downturn. So far, we have explained how to recession-proof your investment portfolio, your household finances, and your pension. Buying a home is usually the biggest transaction in a person’s life, and should be approached […]
How long will the recession last, and how should you invest?
How long will the recession last and how bad will it be? Despite the dire headline economic figures, the economy is already showing signs of recovery. Monthly output in June surged by 23.5pc, also a record, which leaves output down by just under one quarter compared with February’s level. Although the economy is […]
Five funds to invest in during the recession
For those looking to protect their cash, there is no straightforward answer. Counter-intuitively, they should not immediately park their money in the most defensive fund they can find or retreat to a low-rate savings account. Markets look ahead and will have priced in the recession before it began and start to […]
Unilever to invest heavily in marketing, brand innovation after keeping ‘powder dry’ amid pandemic
Dive Brief: Unilever expects to put “significant investment” toward brand campaigns and innovations tailored to the coronavirus pandemic in the year’s second half, CFO Graeme Pitkethly said on a call discussing H1 results with investors. A return to spending comes after the CPG giant deliberately kept some of its “powder […]
Why now is the time to invest in Germany
Zoom in a bit further and the Dax is actually starting to pull away. It has risen 13pc since the beginning of June – around twice the S&P’s gain over the same period. The UK and Japanese markets have, by the way, both moved sideways over those two months. In […]
Should you follow David Beckham and invest in esports?
The popularity of esports – a billion dollar industry where players of computer games pit themselves against on another – has grown significantly in the past five years, attracting interest from some well known real sports stars. But does this mean the space could be lucrative for investors? Football star, husband […]
why would anyone invest in Aim stocks?
Aim stocks also benefit from generous tax reliefs which make them ideal for some investors. Some Aim shares are exempt from inheritance tax (IHT) if held for more than two years and can be included in stocks and shares Isas. They are also free from the 0.5pc stamp duty charged […]
Want to invest in a Covid-19 vaccine? You should avoid it like the plague
Scientists are getting closer to developing a vaccine for Covid-19. Success would be a game-changer and mark a key turning point in the fight against the virus. Investors are betting it would be a boon for the winning company as governments around the world would immediately clamber to place orders. Moderna, a […]