Papa John’s having Shaquille O’Neal on board as a spokesperson and board member is driving customer engagement for the pizza brand, according to data by advertising analytics platform EDO cited in Yahoo News.
Consumers were 37% more likely to search for Papa John’s after seeing an ad featuring Shaq than another pizza brand. Viewing a Shaq-starring ad caused consumers to be 30% more likely to search for the brand than if they saw a Papa John’s ad that didn’t feature the retired basketball star.
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