Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart’s Vudu

Dive Brief:

  • Amazon dropped out of the Interactive Advertising Bureau’s Digital Content NewFronts, which on Tuesday were bumped to the week of June 22 due to the coronavirus pandemic, Adweek reported. The e-commerce giant was set to make its debut as a presenter, and said it plans to attend the NewFronts in the future.
  • Amazon joins others in pulling out of the annual pitch to advertisers and media buyers. Twitter withdrew last week, prior to the event’s rescheduling; Walmart’s streaming video on demand service Vudu dropped out three weeks ago after the NewFronts announced it would go virtual; and
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