Jollibees

Jollibee’s quest for global dominance derailed by virus

MANILA — Philippine fast-food king Tony Tan Caktiong has always wanted to rule the world.

“Since the start of Jollibee Foods 40 years ago, I have always dreamed [for] it to be the largest food company” on the planet, Tan Caktiong told shareholders in June 2018, explaining his decision buy struggling Denver-based hamburger chain Smashburger.

But after upping the ante in 2019 with the purchase of California-based Coffee Bean & Tea Leaf Co., and going up against the likes of international powerhouses such as Starbucks and Dunkin’ Donuts, Tan Caktiong’s dreams have met with a harsher reality.

Not only are

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