Kantar

3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts

Dive Brief:

  • Quarantine-related lockdowns have shifted consumer behavior in three essential ways that will endure even as anxieties subside, according to Kantar’s latest COVID-19 Barometer. Increased e-commerce shopping, a desire for good value on products and a lift in local consumption are among the areas marketers should be looking into, the firm said.
  • While some 73% of consumers still feel anxious, anxiety levels appear to be coming down from their peak in mid-March. More than 40% of people said they have ramped up their exercise, reading or sleeping habits to cope with pandemic-related stress. More than half said
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Adwanted buys SRDS from Kantar to support print ad sales with data

Dive Brief:

  • Adwanted Group bought media comparison company SRDS (Standard Rate & Data Service) from Kantar Media to expand its services for buyers of print advertising. Adwanted is an ad tech firm whose programmatic platform sells ad inventory in more than 125,000 publications worldwide, per an announcement shared with Marketing Dive.​
  • Adwanted plans to integrate SRDS’s data on more than 6,700 U.S. business-to-business (B2B) and consumer magazines with its platform of private marketplaces (PMPs) for publishers. Adwanted previously had exclusive rights to license the data from SRDS, which was acquired by Kantar in 2009.
  • Adwanted also will modernize SRDS’s operations
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