Kellogg snack brands back Overwatch League sweepstakes

Dive Brief:

  • The Kellogg Company’s Cheez-It and Pringles snack brands this month launched a sweepstakes for fans of Overwatch League, the first professional esports group started by a unit of video game giant Activision Blizzard. The packaged foods company set up a microsite for a chance to win a trip for two to the 2020 Overwatch Grand Finals, per an announcement.
  • Cheez-It and Pringles are also giving away 250 jerseys from Overwatch League teams to fans who enter the contest in the next few weeks. Contestants must buy specially marked packages of Cheez-It Grooves and Pringles Wavy snacks by
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