kids

Chips Ahoy, Sour Patch Kids team up to host virtual prom

Dive Brief:

  • Chips Ahoy and Sour Patch Kids are teaming up to host a virtual prom for high school students whose events have been canceled across the country, the company revealed in a press release.
  • The two Mondelēz International brands, which recently teamed up on co-branded cookie, have tapped DJ Steve Aoki to host “The Sweetest Prom Ever” virtual event. The event will be live streamed on Steve Aoki’s YouTube channel, as well as on the Chips Ahoy and Sour Patch Kids YouTube, Instagram and Twitter channels at 9 p.m. ET on May 23.
  • Students aged 17-20 can enter
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‘Stocks have plummeted so now I’m investing for my kids’

Parents have used the coronavirus stock market crash as a buying opportunity and put their children’s savings into shares despite the prospect of global economic recession. 

They hope to capitalise on depressed share prices now in order to reap greater profits in the long term, on the assumption that markets will eventually recover.

This tax year, they are able to invest more money tax free on behalf of their children than even before, after the Government more than doubled the previous £4,368 annual Junior Isa allowance to £9,000. The parents retain control of the money until their child turns 18.

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Pebbles cereal launches social media video series to support kids, creators

Brief:

  • Pebbles cereal, which is marketed by Post Consumer Brands, launched an educational video series for kids on its website and social media channels to help parents and content creators during the COVID-19 pandemic. The “Daily Yabba Dabba Doo” series will appear on Facebook, Instagram and the brand’s website at 6 a.m. ET for the next 30 days, per an announcement.
  • The videos feature creators who have been affected by the health crisis, including artists, dancers, chefs, crafters and magicians. Pebbles is paying each creator $1,500, or about the monthly U.S. median housing cost, for their contributions to the
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