Dive Brief: Kraft Mac & Cheese has partnered with Netflix to promote the new film “The Adam Project,” starring Ryan Reynolds and premiering on March 11, according to information shared with Marketing Dive. In addition to featuring Kraft Mac & Cheese in the film, a series of spots featuring Reynolds […]
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Kraft Singles squares up with Kelis on culture play
Dive Brief: Kraft Singles launched a Singles Single campaign, teaming with singer-songwriter Kelis to release a song titled “Square It” on Spotify and other streaming platforms, per details shared with Marketing Dive. On “Square It,” Kelis — the “Milkshake” musician who is also a trained chef — sings about how […]
Kraft Heinz teams with Google to accelerate digital transformation
Dive Brief: The Kraft Heinz Company and Google announced a multiyear strategic partnership that seeks to accelerate the CPG giant’s digital transformation, per a press release. The marketer will use a variety of Google technologies in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale. […]
Kraft asks consumers to ‘send noods’ in latest marketing provocation
Dive Brief: Kraft Mac & Cheese is letting consumers send their friends and families boxes of its product in a sexually suggestive campaign that looks to provide comfort during the coronavirus pandemic, according to a news release. Through Oct. 11, users can visit enjoynoods.com or respond to Kraft’s official page […]
Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
Dive Brief: Kraft Mac & Cheese is running a campaign to position its classic blue box dinner as a breakfast item during quarantine, including a new 30-second video ad and limited-edition packaging, the company revealed via press release. The campaign targets busy parents, 56% of which serve their kids Mac […]
Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues
Kraft Heinz and Kellogg reported strong Q2 earnings results Thursday, another indication that packaged foods companies continue to see a windfall from the coronavirus pandemic. Executives reinforced that marketing will play a key role in keeping up the momentum, setting up a busier second half to 2020 after many brands […]
Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series
Brief: Kraft Heinz this week launched its first podcast series, which is available across platforms including Apple Podcasts, Spotify and Google, according to details shared with Mobile Marketer. “Table Stakes,” whose first three episodes are streaming now, delves into various aspects of the packaged foods giant’s brands around the globe, […]
How Kraft Heinz converts renewed interest into new brand experiences
As much of the world sat at home in lockdowns to prevent the spread of coronavirus, millions of consumers rekindled an old flame. “Many consumers have returned to some of those pantry staples that we’ve had in our portfolio during this pandemic, and it’s reminding them of their love for […]