Shoppers prefer brands over private labels in current economic slowdown, study says

Dive Brief:

  • American consumers are reducing their total spending, with 55% cutting spending by 10%-20%, 25% cutting by 30%-40% and 20% cutting spending in half, per the results of new survey of more than 1,000 consumers by Survata that was shared on the company’s blog.
  • Despite cutbacks, surveyed consumers said they preferred to spend on name brand products across many categories as opposed to private labels. For instance, 61% said they choose name brand cleaning products, 58% prefer name brand packaged foods, 57% favor name brand frozen foods and 54% say the same for name brand soda and coffee.
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