Why PepsiCo launched 2 new direct-to-consumer sites

Dive Brief:

  • PepsiCo has launched two direct-to-consumer websites where shoppers can order an assortment of the company’s products, the snack and beverage giant said in a statement.
  • allows consumers to order specialized bundles containing PepsiCo’s top-selling pantry favorites from brands including Quaker, Gatorade, SunChips and Tropicana within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recovery.” The other site,, enables shoppers to choose from more than 100 of their favorite Frito-Lay products like Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers and nuts. ​
  • Gibu Thomas, senior vice president and head of e-commerce at
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