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Ben & Jerry’s launches ice cream into stratosphere for Netflix tie-in

Dive Brief:

  • Unilever subsidiary Ben & Jerry’s is extending its partnership with Netflix via a new ice cream flavor called Boots on the Moooo’n, the company revealed in a press release.
  • The release of the limited-edition flavor is timed to the premiere of the new Netflix comedy series, “Space Force,” which hits the streaming service on Friday, May 29. Actor Jimmy O. Yang stars in the show from Steve Carell and Greg Daniels of “The Office,” and is photographed in the ice cream brand’s ad collateral with a pint of the new flavor.
  • To promote the new flavor, Ben
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Tesco Bank launches free cash delivery service for vulnerable customers

Tesco Bank has become the first to offer home deliveries of cash to vulnerable people who are shielding from coronavirus.

Elderly and vulnerable people have risked being cut off financially during the Covid-19 outbreak, as most are not able to visit a cash machine. 

Tesco Bank savings and current account customers can now ask for sums of between £20 and £500 to be delivered to their home using a tracked delivery service. 

The bank already offers a similar service which allows holidaymakers to have foreign currency posted to their door, but this is the first time pound sterling has been

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Roku’s ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

Dive Brief:

  • Drizly, Experian, Intuit TurboTax and Lexus are the launch partners for Roku’s new ad platform, called OneView, the company said in a press release.
  • The OneView Ad Platform aims to help advertisers ramp up their streaming ad programs by leveraging streaming TV identity data so marketers can plan, buy and measure ads across over-the-top (OTT), desktop and mobile data from one platform.
  • The offering is designed to integrate the reach, inventory and capabilities of Roku’s existing advertising solution, with the identity and attribution tools from demand-side platform Dataxu. It promises to reach four out of five U.S.
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Pebbles cereal launches social media video series to support kids, creators

Brief:

  • Pebbles cereal, which is marketed by Post Consumer Brands, launched an educational video series for kids on its website and social media channels to help parents and content creators during the COVID-19 pandemic. The “Daily Yabba Dabba Doo” series will appear on Facebook, Instagram and the brand’s website at 6 a.m. ET for the next 30 days, per an announcement.
  • The videos feature creators who have been affected by the health crisis, including artists, dancers, chefs, crafters and magicians. Pebbles is paying each creator $1,500, or about the monthly U.S. median housing cost, for their contributions to the
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