Vietnamese e-commerce company Leflair files for bankruptcy

HANOI — Vietnam-based e-commerce startup Leflair has filed for bankruptcy after closing its local business earlier this year, according to one of its co-founders.

The company’s two co-founders, Pierre-Antoine Brun and Loic Gautier, recently joined fashion retailer Maison.

Their move to Maison was first reported by local newswire CafeF, citing an internal company announcement. Brun has joined Maison as COO, while Gautier has become its chief growth officer (CGO).

Brun and Gautier will take charge of Maison’s IT systems, logistics, loyalty program, brand operations as well as marketing and business development, among others.

Gautier confirmed the development to DealStreetAsia, adding

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