Roku’s ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

Dive Brief:

  • Drizly, Experian, Intuit TurboTax and Lexus are the launch partners for Roku’s new ad platform, called OneView, the company said in a press release.
  • The OneView Ad Platform aims to help advertisers ramp up their streaming ad programs by leveraging streaming TV identity data so marketers can plan, buy and measure ads across over-the-top (OTT),¬†desktop and mobile data from one platform.
  • The offering is designed to integrate the reach, inventory and capabilities of Roku’s existing advertising solution, with the identity and attribution tools from demand-side platform Dataxu. It promises to reach four out of five U.S.
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