Skittles returns to controversial colorless packaging in honor of LGBTQ Pride

Dive Brief:

  • In June, Skittles will again remove its signature rainbow design from packaging and the color from its candies to recognize LGBTQ Pride month, according to an announcement.
  • Part of a “Give the Rainbow” campaign, the revamped Pride Packs from the Mars candy brand come in gray and white, with labeling that reads, “Only one rainbow matters during Pride,” reflecting a message shared in years past around Pride. The limited-edition offering, previously sold in Canada, Germany and the U.K., will be available at CVS and select Walmart stores in the U.S.
  • Skittles partnered with GLAAD to donate $1
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