Light

Bud Light updates vintage ads in new social distancing spots

Dive Brief:

  • Bud Light debuted a new social media and sweepstakes campaign centered on reboots of the brand’s “Genius” ads, according to details the company shared with Marketing Dive. 
  • In one of the new installments, Bud Light’s “Stay At Home Humans of Genius” gives a salute to the “indoor sports maker upper” who makes the best of staying home during the quarantine by making up fun sports with mundane household objects.
  • The AB InBev brand released the new spots on its YouTube and Instagram pages. Additional spots include: “Virtual Happy Hour,” “Creative Recipe Sharer,” “Balcony Sing-a-long” and “Air High Five
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Bud Light Seltzer kicks off summer with virtual concert series

Dive Brief:

  • Bud Light Seltzer is hosting a new virtual weekly music series called the Bud Light Seltzer Sessions: Your Flavor. Your Show, the company shared with Marketing Dive.
  • Bachata artists Romeo Santos and Aventura, as well as Latin pop singer Karol G, will kick off the series on Friday May 8 at 9 p.m. ET. The series will be livestreamed on Bud Light’s YouTube channel every week throughout May and will benefit the American Red Cross by encouraging viewers to contribute to the organization through donations or volunteering. The show will also promote Bud Light’s Open for Takeout initiative
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UV light robot destroys coronavirus in 2 minutes

TOKYO — A machine that uses ultraviolet light to disinfect hospitals has been shown to deactivate the novel coronavirus in just two minutes, providing a potentially effective method of removing the virus from public spaces. 

Texas-based Xenex Disinfection Services recently announced a successful test of its LightStrike robot against the virus. The robot, sold in Japan by medical equipment maker Terumo, emits light of wavelengths between 200 and 315 nanometers to decontaminate beds, doorknobs and other surfaces.


The LightStrike robot uses ultraviolet light to destroy pathogens.

Two or three five-minute rounds of ultraviolet radiation leave pathogens too damaged to function.

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Coors Light boosts morale with new ads, free beer in ‘sucky times’

Dive Brief:

  • Coors Light is giving away up to $1 million of beer in a new social media contest that aims to boost morale among Americans in lockdown, the company announced Tuesday.
  • The #CouldUseABeer effort is part of a larger campaign by the Molson Coors brand​. A 45-second anthem spot and shorter 15-second clip discuss the tough times that American has weathered, such as the Revolutionary War and the Great Depression. Actor Paul Giamatti voices the ads, which will appear on primetime TV and on social channels. The campaign includes a Twitter element that lets people virtually send a round
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