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Mastercard brings Priceless experiences lineup online

Dive Brief:

  • Mastercard is bringing its “Priceless experiences” to the digital world by offering online experiences to cardholders as they hunker down at home during the pandemic, the company shared with Marketing Dive via press release.
  • The online events series is hosted by Mastercard global ambassadors, including acoustic sessions with musician Camila Cabello, cooking tutorials with professional chefs and a Q&A session with rugby star Bryan Habana and tennis player Naomi Osaka.
  • Cardholders can access the Digital Priceless Experiences platform at Priceless.com. The site includes a library of content to help people browse and connect to their passions while
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