Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

Dive Brief:

  • Frito-Lay’s Tostitos chip brand will serve as presenting sponsor for a livestreamed nacho competition between actor Bill Murray and Food Network personality and restaurateur Guy Fieri, according to a news release. The stream was set up in partnership with the National Restaurant Association Educational Foundation (NRAEF)​, the philanthropic arm of the National Restaurant Association.
  • The “Nacho Average Showdown” event airing on Facebook Live on May 15 supports restaurant workers impacted by the coronavirus pandemic, encouraging donations to the Restaurant Employee Relief Fund (RERF). Hosted by Carla Hall, the virtual competition will see Murray and Fieri, along with
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