Lotte offers 1-hour delivery in South Korea with e-tail relaunch

SEOUL — Lotte Shopping is kicking its e-commerce efforts into high gear, launching a rush grocery delivery service in South Korea and improving product recommendations to win back customers increasingly buying online.

With the moves, the operator of brick-and-mortar stores seeks to double e-commerce sales from 2019 levels to 20 trillion won ($16.3 billion) in 2023.

Seven online operations — ranging from department stores and electronics stores to supermarkets, convenience stores and drugstores — relaunches on a single platform Tuesday. Sales data for 20 million products will be brought together under the one-stop service, enhancing product recommendations, the company said.

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