Kathryn Duryea didn’t want Ikea dishes, and she didn’t want fancy china. And she bet other people her age felt the same.
4 min read
The tableware industry is enormous and old — a $7 billion space dominated by high-end legacy brands and low-cost plates from the likes of IKEA. Is there room for more? Kathryn Duryea once worked in brand management at Tiffany & Co., where she was part of that old guard, but then she saw a new opening: “We’re